TY  - BOOK
AU  - Sharp, Byron
TI  - How brands grow: what marketers don't know
SN  - 9780195573565
AV  - HF5415.1255  .S532H
PY  - 2010///
CY  - Oxford ; New York
PB  - Oxford University Press
KW  - Branding (Marketing)	
KW  - Marketing
KW  - Brand name products -- Management
ER  -