Sharp, Byron <br/><br/>
How brands grow: what marketers don't know 
 How brands grow 

 - Oxford ; New York :  Oxford University Press,  2010. 
 - 228 p 
<br/><br/><label>ISBN: </label>9780195573565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)	<br/>Marketing.<br/>Brand name products -- Management.
<br/><br/><label>LC Class. No.: </label>HF5415.1255   / .S532H