TY  - BOOK
AU  - Romaniuk, Jenni
AU  - Sharp, Byron
TI  - How brands grow. Part 2: : Including emerging markets, services and durables, new brands and luxury brands
SN  - 9780195596267
AV  - HF5414.5 .R766H
PY  - 2016///
CY  - South Melbourne, Victoria
PB  - Oxford University Press
KW  - Marketing
KW  - Brand name products -- Management
KW  - Branding (Marketing)
ER  -