TY  - BOOK
AU  - Peng, Mike W.
TI  - Global business
SN  - 9781305500891
AV  - HF1379  .P462G
PY  - 2015///
CY  - Mason, OH
PB  - Cengage Learning
KW  - International trade
KW  - International economic relations
KW  - International business enterprises
KW  - Globalization
N1  - 	Globalizing business -- Understanding formal institutions: politics, laws, and economics -- Emphasizing informal institutions: Cultures, ethics, and norms -- Leveraging resources and capabilities -- Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structuring, and learning around the world -- Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally
ER  -