TY  - BOOK
AU  - Pulizzi, Joe
TI  - Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less: Epic content marketing
SN  - 9780071819893
AV  - HF5415  .P756E
PY  - 2014///
CY  - New York
PB  - McGraw-Hill Education
KW  - Marketing -- Aspect social
KW  - Médias sociaux
KW  - Marketing sur Internet
N2  - Helps you to reach more customers than ever with Targetted Content. This book helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press
ER  -