TY  - BOOK
AU  - Brown, Stephen
TI  - Brands and branding
SN  - 9781473919525
AV  - HF5415.1255 .B787B
PY  - 2016///
CY  - Los Angeles ; London
PB  - SAGE
KW  - Brand name products
KW  - branding
N2  - This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
ER  -