Brown, Stephen <br/><br/>
Brands and branding 

 - Los Angeles ; London :  SAGE,  2016. 
 - 282 p 
<br/><br/> This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands 
<br/><br/><label>ISBN: </label>9781473919525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Brand name products<br/>branding
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .B787B