TY  - BOOK
AU  - East, Robert
TI  - Consumer behaviour: applications in marketing
SN  - 9781473919501
AV  - HF5415.32 .E274C
PY  - 2016///
CY  - Thousand Oaks, CA
PB  - Sage Pub
KW  - Consumer behaviour
N2  - Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment
ER  -