East, Robert <br/><br/>
Consumer behaviour: applications in marketing 
 Consumer behaviour 

 - 3rd edition 
 - Thousand Oaks, CA :  Sage Pub,  2016. 
 - 350 p 
<br/><br/> Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. 
<br/><br/><label>ISBN: </label>9781473919501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .E274C