TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management: : building, measuring, and managing brand equity
T2  - Always learning
SN  - 9780273779414
AV  - HD69 .K298S
PY  - 0000///Pearson
CY  - กรุงเทพมหานคร
PB  - Boston, Mass.
KW  - Brand name products -- Management
N2  - For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include
ER  -