TY  - BOOK
AU  - Wirtz, Jochen
AU  - Chew, Patricia
AU  - Lovelock, Christopher H.
TI  - Essentials of services marketing
SN  - 9789810686185
AV  - HD9980.5  .W567E
PY  - 2012///
CY  - New York
PB  - Pearson Education South Asia Pte Ltd
KW  - Dienstleistung
KW  - Marketing
ER  -