Wirtz, Jochen <br/><br/>
Essentials of services marketing 

 - 2nd edition 
 - New York :  Pearson Education South Asia Pte Ltd,  2012. 
 - 679 p 
<br/><br/><label>ISBN: </label>9789810686185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dienstleistung.<br/>Marketing.<br/>Dienstleistung
<br/><br/><label>LC Class. No.: </label>HD9980.5   / .W567E