Kotler, Philip, <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik. 
 - Seventeenth, global edition. 
 - Harlow, England :  Pearson,  2018.  �2018 
 - 1 online resource (737 pages) :  color illustrations, photographs 
<br/><br/> e-Book Proquest 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292220239 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>e-Book<br/>Electronic books
<br/><br/><label>LC Class. No.: </label>HF5415  / .K685 
<br/><br/><label>Dewey Class. No.: </label>658.8