Kotler, Philip. <br/><br/>
Marketing 4.0 :  moving from traditional to digital / 
Philip Kotler. 
 - Hoboken, N.J. :  Wiley,  c2017. 
 - 184 p. :  ill. ;  21 cm. 
<br/><br/><label>ISBN: </label>9781119341208 (hbk.) 1119341205 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K683M