Bessant, J. R

Creativity for innovation management / John Bessant, Ina Goller - New York : Routledge, c2017. - xi, 332 p. : ill. ; 23 cm.

Includes bibliographical references and index .

Creativity -- Exploring problems -- Creating and sharing visions -- Practising psychological safety -- Supporting ideas -- Pushing the frontiers -- Creating the context -- User innovation -- High involvement innovation -- Design thinking -- Creativity under extreme constraints -- Agile innovation & lean start-up -- The future of creativity

9781138641327 (pbk.) 1940 9781138641303


Creative ability in business
Management--Technological innovations

HD53 / .B47597C