TY  - BOOK
AU  - Mitra, Jay
TI  - The business of innovation
SN  - 9781446210819
AV  - HF5548.32 .M685T
PY  - 2017///
CY  - Thousand Oaks, CA
PB  - SAGE Pub
KW  - Business enterprises -- Technological innovations
N2  - Moving beyond the narrow confines of a "how to" of innovation management, The Business of Innovation takes a contemporary approach reflecting on the wider, external contexts in which management decisions are made
ER  -