Kotler, Philip <br/><br/>
Marketing management 

 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2006. 
 - 120 p 
<br/><br/> This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. 
<br/><br/><label>ISBN: </label>9780131968530 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management<br/>Étude de marché<br/>Stratégie de marketing.
<br/><br/><label>LC Class. No.: </label>HF5145.13  / .K636