TY  - BOOK
AU  - Churchill, Gilbert A.
AU  - Iacobucci, Dawn
TI  - Marketing research: methodological foundations
T2  - The Harcourt series in marketing
SN  - 9780030331015
AV  - HF5415.2 .C573
PY  - 2002///
CY  - Fort Worth
PB  - Harcourt College Publishers
KW  - Pazarlama araştırması
ER  -