TY  - BOOK
AU  - Keung, Lucy
TI  - Strategic management in the media
SN  - 9781473929500
AV  - P69 .K264
PY  - 2016///
CY  - Thousand Oaks, CA
PB  - Sage Ltd
KW  - media
KW  - management
KW  - Strategic
N2  - A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more
ER  -