Keung, Lucy <br/><br/>
Strategic management in the media 

 - 2nd edition 
 - Thousand Oaks, CA :  Sage Ltd,  2016. 
 - 237 p 
<br/><br/> A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more 
<br/><br/><label>ISBN: </label>9781473929500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>media--management<br/>media--Strategic 
<br/><br/><label>LC Class. No.: </label>P69  / .K264