Roll, Martin, <br/><br/>
Asian brand strategy :  building and sustaining strong global brands in Asia / 
Martin Roll. 
 - 2nd ed. 
 - New York, NY :  Palgrave Macmillan,  2015. 
 - 335 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9781137359162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.--Asia<br/>Branding (Marketing)--Asia.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / .R654