TY  - BOOK
AU  - Everett, Lesley
TI  - Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity
SN  - 9780749471378
AV  - HF5415.1255  .E937
PY  - 2016///
CY  - London ; Philadelphia
PB  - KoganPage
KW  - BUSINESS & ECONOMICS / Leadership
KW  - BUSINESS & ECONOMICS / Strategic Planning
KW  - BUSINESS & ECONOMICS / Management
N2  - "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including
ER  -