TY  - BOOK
AU  - Ang, Lawrence
TI  - Principles of integrated marketing communications: : a focus on new technologies and advanced theories
SN  - 9781107649187
AV  - HF5415 .A532
PY  - 2013///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Communication in marketing
KW  - Marketing -- Technological innovations
N2  - Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques
ER  -