Ang, Lawrence <br/><br/>
Principles of integrated marketing communications  : a focus on new technologies and advanced theories 
 Principles of integrated marketing communications 

 - Cambridge :  Cambridge University Press,  2013. 
 - 401 p  ill 
<br/><br/> Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques. 
<br/><br/><label>ISBN: </label>9781107649187 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing -- Technological innovations.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A532