Survey research methods /
Floyd J. Fowler.
- 5th ed.
- Los Angeles : Sage, c2014.
- 171 p. ; 23 cm.
- Applied social research methods series. .
Types of errors in surveys -- Sampling -- Nonresponse: implementing a sample design -- Methods of data collection -- Designing questions to be good measures -- Evaluating survey questions and instruments -- Survey interviewing -- Preparing survey data for analysis -- Analyzing survey data -- Ethical issues in survey research -- Providing information about survey methods -- Survey error in perspective.