TY  - BOOK
AU  - McKee, Kathy Brittain
AU  - Hinton, Marcie
AU  - Lamb, Larry F.
TI  - Applied public relations: cases in stakeholder management
SN  - 9780415526593
AV  - HD59 .L365
PY  - 2015///
CY  - New York, NY
PB  - Routledge, Taylor & Francis Group
KW  - Public relations -- Case studies
KW  - Public relations
KW  - Belangengroepen
N1  - This Third Edition features: *25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students * New Professional Insights commentaries where practitioners respond to a set of questions relating to their work * Increased emphasis on ethics and social responsibility * Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students
ER  -