McKee, Kathy Brittain <br/><br/>
Applied public relations: cases in stakeholder management 
 Applied public relations 

 - Third edition 
 - New York, NY :  Routledge, Taylor & Francis Group,  2015. 
 - 258 p 
<br/><br/>This Third Edition features: *25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students * New Professional Insights commentaries where practitioners respond to a set of questions relating to their work * Increased emphasis on ethics and social responsibility * Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students. 
<br/><br/><label>ISBN: </label>9780415526593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations -- Case studies.<br/>Public relations.<br/>Belangengroepen.
<br/><br/><label>LC Class. No.: </label>HD59  / .L365