TY  - BOOK
AU  - Gregory, Anne
TI  - Planning and managing public relations campaigns: a strategic approach
T2  - PR in practice
SN  - 9780749468736
AV  - HD59 .G686 
PY  - 2015///
CY  - London ; Philadelphia
PB  - Kogan Page
KW  - Public relations -- Management
KW  - Public relations -- Great Britain
KW  - BUSINESS & ECONOMICS -- Public Relations
N2  - "Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key
ER  -