Managing today's news media: audience first
Managing today's news media
- Los Angeles : CQ Press, and imprint of SAGE Publications, Inc, 2016.
- 218 p
Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.
9781452292571
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