TY  - BOOK
AU  - Mytton, Graham
AU  - Diem, Peter
AU  - Dam, Piet Hein van
TI  - Media audience research: a guide for professionals
SN  - 9789351506430
AV  - P91.3  .M985
PY  - 2016///
CY  - Thousand Oaks, California
PB  - SAGE Publications, Inc
KW  - Mass media -- Research -- Methodology
KW  - PSYCHOLOGY / Social Psychology
KW  - Mass media - Research - Methodology
N2  - The only comprehensive training book on conducting research into all forms of media
ER  -