Mytton, Graham <br/><br/>
Media audience research: a guide for professionals 

 - 3rd edition 
 - Thousand Oaks, California :  SAGE Publications, Inc,  2016. 
 - 281 p 
<br/><br/> The only comprehensive training book on conducting research into all forms of media 
<br/><br/><label>ISBN: </label>9789351506430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Research -- Methodology.<br/>PSYCHOLOGY / Social Psychology<br/>Mass media - Research - Methodology.
<br/><br/><label>LC Class. No.: </label>P91.3   / .M985