TY  - BOOK
AU  - Ferraro, Gary P
AU  - Briody, Elizabeth Kathleen
TI  - The cultural dimension of global business
SN  - 9780205900725
AV  - HF5415 .F383
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - International business enterprises -- Social aspects
KW  - Intercultural communication
KW  - Technical assistance -- Anthropological aspects
N2  - Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. --from publisher description
ER  -