TY  - BOOK
AU  - Wheelen, Thomas L
AU  - Hunger, J. David
TI  - Strategic management and business policy: concepts and cases
SN  - 9780136068273
AV  - HD30.28 W651
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Strategic planning
KW  - Strategic planning -- Case studies
KW  - Business & management
N2  - For students of Strategic Management and Business Policy. This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues
ER  -