TY  - BOOK
AU  - Vries, Wouter de
AU  - Helsdingen, Piet J. C. van
AU  - Borchert, Ton
TI  - Services marketing management, an introduction
SN  - 9789001802660
AV  - HD9980.5 V336
PY  - 2012///
CY  - Groningen
PB  - Noordhoff
KW  - Marketing
KW  - Dienstensector
KW  - Consumentengedrag
ER  -