Abbey, James R. <br/><br/>
Hospitality sales and advertising 

 - 3rd ed 
 - Lansing, Mich :  Educational Institute, American Hotel & Motel Association,  1998. 
 - 715 
<br/><br/><label>ISBN: </label>9780866121743 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry -- Marketing.<br/>Advertising -- Hospitality industry.<br/>Market segmentation.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3   / A234