TY  - BOOK
AU  - Palmer, Adrian
TI  - Principles of services marketing
SN  - 9780077116279
AV  - HF5415 .P265
PY  - 2008///
CY  - London
PB  - McGraw-Hill
KW  - Service industries -- Marketing
KW  - Dienstleistung
KW  - Marketing
N2  - Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing
ER  -