Palmer, Adrian <br/><br/>
Principles of services marketing 

 - 5. ed 
 - London :  McGraw-Hill,  2008. 
 - 606 p.  ill 
<br/><br/> Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. 
<br/><br/><label>ISBN: </label>9780077116279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Marketing.<br/>Dienstleistung.<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .P265