TY - BOOK AU - Kotler,Philip AU - Bowen,John T. AU - Makens,James C. TI - Marketing for hospitality and tourism SN - 9780132453134 AV - TX911.3.M3 .K68 PY - 2010/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - Hospitality industry KW - Marketing KW - Tourism trade ER -