Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2010. 
 - 683 p. :  ill. 
<br/><br/><label>ISBN: </label>9780132453134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism trade--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / .K68