TY - BOOK AU - Nye, Joseph S. TI - Soft power: the means to success in world politics SN - 9781586483067 AV - JZ1480 .N940 PY - 2004/// CY - New York PB - Public Affairs KW - Power (Social sciences) -- United States KW - United States -- Foreign relations -- Philosophy KW - United States -- Foreign relations -- 2001- N2 - "Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently - and often incorrectly - by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power - the ability to coerce - grows out of a country's military or economic might, soft power arises from the attractiveness of a country's ER -