Lovelock, Christopher. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock ,Jochen Wirtz. 
 - 7th ed. 
 - Boston :  Pearson,  c2011. 
 - 648 p. :  ill. 
<br/><br/><label>ISBN: </label>9780136118749 0273756060 (pbk. : global ed.) 9780273756064 (pbk. : global ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.122  / L589