TY  - BOOK
AU  - Lovelock, Christopher H.
AU  - Wirtz, Jochen
TI  - Services marketing: people, technology, strategy
SN  - 9781944659011
AV  - HF5415.13  .L589S
PY  - 2016///
CY  - New Jersey
PB  - World Scientific
KW  - Marketing--Management
KW  - Professions--Marketing
KW  - Service industries--Marketing
KW  - Customer services--Marketing
ER  -