Lovelock, Christopher H. <br/><br/>
Services marketing: people, technology, strategy 
 Services marketing 

 - Eighth edition 
 - New Jersey :  World Scientific,  2016. 
 - 783 p 
<br/><br/><label>ISBN: </label>9781944659011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .L589S