TY  - BOOK
AU  - Hollifield, C. Ann
AU  - Wicks, Jan LeBlanc
AU  - Sylvie, George
AU  - Lowrey, Wilson
TI  - Media management: a casebook approach
SN  - 9781138901025
AV  - P96.M34  H645 
PY  - 2016///
CY  - New York
PB  - Routledge
KW  - mass media management
ER  -