TY  - BOOK
AU  - Altstiel, Tom
AU  - Grow, Jean
TI  - Advertising creative: strategy, copy, and design
SN  - 9781506315386
AV  - HF5823 .A758 
PY  - 2014///
CY  - Los Angeles
PB  - SAGE
KW  - Advertising
N1  - New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use
ER  -