Altstiel, Tom <br/><br/>
Advertising creative: strategy, copy, and design 

 - Fourth edition 
 - Los Angeles :  SAGE,  2014. 
 - 463 p 
<br/><br/> New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use. 
<br/><br/><label>ISBN: </label>9781506315386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .A758