TY  - BOOK
AU  - L'Etang,Jacquie
TI  - Sports public relations
SN  - 9781412936194
AV  - GV714 .L472 
PY  - 2013///
CY  - Los Angeles
PB  - SAGE
KW  - Sports
KW  - Public relations
KW  - Mass media and sports
N2  - Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This is an essential guide for students in PR, sport studies, sport marketing and sport communication
ER  -