Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - 11th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - 706, [30] p. :  col. ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0130336297 (hbk.) 0130497150 (pbk. : inter. ed.) 9780130497154 (pbk. : inter. ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2003