Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 8th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2007. 
 - 522, [100] p. :  ill. 
<br/><br/> Kotler's name appears first on the earlier ed. 
<br/><br/><label>ISBN: </label>9780131984547 9780131984547 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A754 2007