Hiebing, Roman G. The 1-day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Scott W. Cooper. - พิมพ์ครั้งที่ - Lincolnwood, Ill. : NTC, c1992. - 240 p. ; 29 cm. ISBN: 9780844233581 0-8442-3358-7 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .H53 1992